file summary

File type	Extension	Function	Pros	Cons
Sound	.Mp4	It uses codecs to organize files within folders and containers	widely supported on lots of platforms and a good format	Large file size to lack of compression rates.
Sound	.MKV	uses codecs to organize files within folders and containers	Has menus like a DVD would have and can store unlimited data	not as widely supported and not on every platform
Image	.Gif	Used to send/convey messages. Quick. Low data and is mostly used on social media.	Compression - small sizes - easy to share. 256 color palette. lossless compression. Widely supported. Supports alpha channels. Has multiple frames.	Level of quality in file goes to a certain size. Low maximum color depth.Oldest format.
Image	.PNG	PNGs are used as a single file format as images. low data and mostly used around social media and graphics for websites.	Uses lossless compression. Suitable for icons. Replacement of GIF. Has alpha channel transparency.	Bigger file size than JPG. Has a big generated file size.
Image	.JPEG	JPEGs are a near lossless image format and has a standard set of test images.	JPEGs generally perform better than PNGs and the file sizes and resolutions are directly comparable to PNGs	Although JPEGs generally perform better than PNGs on images, some images that are PNGs are substantially better on color depth. JPEGs lose quality upon compression.
Image	.TIFF	Used format interchange between apps and so arent easily used anywhere other than between applications for photo editing.	TIFFs support both types of compression from GIFs and PNGs and so overall are better. No data is lost throughout the process of scanning or compression. Can be used with most computer software. 16 Bit capability. Helps prevent posterization.	Images take up a lot of space on your drive. Difficult and impossible to send in emails or any other sharing site.
Video	.MOV	MOV is the most commonly used suffix for quicktime files and is an audio and video file format.	very versatile and is across all platforms, advantageous because files are generally small and have lossless compression. NO CODECS.	can only be so small and the files are not always simple.
Video	.H.264	Is an MPEG file type (movie pictures experts group) with an MP4 file extension.	Its efficient with low motion video content and no codecs are needed.	H.264 files are still in the process of being formulated. They are sensitive to motion complexity and compression isn't as efficient.
Video	.AVI	AVI is a video and audio file format.	simple and is spread across all platforms, no other hardware is needed for it to work.	there are many codecs to use for it and lose quality if compressed too much however if not compressed the file size is very big.
Video	.FLV	FLV is a file format by adobe to store or deliver synchronized audio and film.	FLV files are generally small and store a lot, quality is high unless they're compressed over limit.	FLV files need a lot of codecs to work and so take up a lot of space than without the codecs...