Friday, 6 October 2017

Research

Research


Primary research - research you do yourself
                            - interviews
                            - questionnaires
                            - focus group

Secondary research - Books, newspapers, articles, journals and the web (sources could be baised)

Qualitative research - opinion based

Quantitative research - numbers & stats

Market research - product, money and market

Audience research - people and profiling

Production research - audience and polls

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